Books inspire

Social Velocity

Why Going Fast Won't Get You Far On A Hamster Wheel™
The 3 Principles For Getting High-Value Clients With Content Marketing

How do you get heard above the noise of today’s social media? Better yet, how do you get your ideal prospects to find you, trust you, and eventually buy from you? 

Whether your dream is to escape the rat race or build a consistent stream of high-value clients, your solution can be found in rethinking traditional marketing and instead, beginning a committed practice of Social Velocity.

So, what exactly is social velocity? No, it’s not speed. You can’t get very far if you’re spinning fast in one place, chasing vanity metrics. Social Velocity is about consistently inspiring the movement of your ideal clients toward you. Remember how 'slow and steady wins the race'? In today's turbulent, noisy business landscape, Social Velocity requires an entirely different mindset and toolkit so you can turn content into clients . 

Inside Social Velocity, you’ll learn:

  • Why social media vanity metrics are a waste of your time
  • Why quantification is the key to achieving your business goals
  • How ‘Jamming’ online can help you land your highest value clients
  • The 3 principles and 15 systems you need to launch your online success

Drawing on scholarly research, as well as his own unique stories and experiences at the cross-roads of software development, content marketing, and music, Dr. Pelè shows how anyone can systematically share and measure their story on social media to automatically attract their ideal clients over time.

Oh, and one more thing. This book is neither about theory nor getting-rich-quick. It’s about the step-by-step systems you'll need for going far, not fast. A must-read for business leaders and creative entrepreneurs who are inspired to leverage their most authentic content to solve client problems, grow their businesses, and make their unique dents in the universe.

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The 7 Songs Of A Successful Team

How To Model The Harmony Of Music To Create Profitable Teams

Business leaders routinely struggle with the question of what products, services, and strategies will get their organizations to the success they seek. Unfortunately, far too little attention is given to the question of who will help them get there.

Given today's dismal statistics of low employee engagement, high workplace stress, and poor ROI from people-development efforts, there is increasing urgency to live up to the often-stated but rarely-implemented mantra that ‘people are our greatest asset’.

At the same time, companies across the globe are quickly discovering that ‘employee happiness is the new profitable’.

When happy employees work together in harmonious teams to increase business profit, we call it Profitable Happiness™. However, the question continues to be: how do we create a culture of happy employees—working in harmony—to produce profitable teams?

For the answer, we need look no further than neuroscience, which shows how our brains respond to music, nature's most perfect harmony. Just as humans have learned to fly by modeling birds, we can learn to build harmonious teams by modeling music.

In ‘The 7 Songs of A Successful Team’, you’ll discover the power of Music-Based Training™ to:

  • Transfer Team Training Into Action
  • Create A Strong Sense Of Community
  • Increase Employee Engagement and Motivation

Drawing on scholarly research, as well as his own unique experiences at the cross-roads of Human Resources, Training, and Music, Dr. Pelè shows how we can model the harmony of music to create profitable business teams.

A must-read for business leaders who are inspired to transform dysfunctional workplace teams into harmonious and profitable ones.

Big-Ticket Clients

You Can't Catch A Whale With A Worm™

Every  day, consultants, advisors, and coaches make one critical mistake that costs them millions of dollars: they use small-ticket marketing and sales strategies to try and land big-ticket clients. The result? Frustration and failure. What they are learning is this: You Can’t Catch A Whale With A Worm™.

In a noisy world of free templates and copycat marketing, looking and sounding like everyone else can literally destroy your business. What you need is a paradigm shift that positions you with not only what to do, but also why it works. If you want high-value clients, you need to build high-value authentic relationships. The Big-Ticket Clients framework will give you the clarity and tools you need for that task.

Discover How To:

  • Master the use of story to attract Big-Ticket Clients
  • Build a funnel based on psychology  to convert your Big-Ticket Clients
  • Launch authentic relationships to land Big-Ticket Clients

Whether you’re a solo entrepreneur, or part of a multi-million dollar organization, you will learn how to work less at marketing, earn more, and do so from a place of uniqueness and authenticity that your rivals simply can’t compete against

The 3 Gaps

Between Goals & Greatness

The collapse of infamous energy giant Enron sets off a chain reaction that strips Dr. Mike Jordan of his Houston-based management consulting job. Guided by wise insights from Ravi Sharma, his former CEO and mentor, he soon finds himself on an entrepreneurial quest to help leaders bridge the gaps between goals and greatness. Eventually, his journey leads him to a new consulting engagement at Middleville Hospital, a failing organization where dysfunction is the norm rather than the exception. Armed with only his love of music, teaching, and a theory that great leadership can be learned through practice, will Dr. Mike Jordan be able to help save the hospital, despite the resistance of its entrenched leaders?

The Story Of You

How Your Story Can Power Your Success

You desire success. You have great potential. Yet something seems to stand between you and your goals. Your solution might just be right under your nose - locked up in THE STORY OF YOU. In 1967, the story of Pelè the soccer player was so powerful that it stopped the carnage and horror of an African civil war. I was named after the man, and the myth is with me still. 'Story as power' remains one of the most important lessons of my life. If a story can stop a war, your story can change your destiny. Using stories and analogies from business, sports, and psychology, THE STORY OF YOU presents narrative as your key technology for self leadership and transformation. You will learn how to: * Uncover your life's true purpose and passion * 'Practice' your way to lasting self leadership and success * Unleash your full potential for high performance at work

Parable Point Presentations

The Most Effective System For Winning More Clients In The Complex Sale

The complex sale involves several important stages, but none is as critical as the presentation. This stage, which ironically, receives the least preparation and attention from most sales professionals, can make the difference between a campaign's success or failure. Get rid of boring, one-way, bullet-point slideshows, and unleash the influential power of the business storyteller within you! Discover how to: - Dramatically increase your client conversion rates and shrink your sales cycles. - Close the value perception gap between you and your clients. - Connect with your audiences and influence them to action.

The Legacy

A Novel

Abe is a poor, talented orphan in Midwestern USA. He has abandoned law school to pursue his first love, music, but a violent altercation during a performance lands him in jail. There he meets Ezra, a comical and engaging Nigerian deportee who helps him discover the shocking truth about his heritage. Abe learns that his late father was a well-known Nigerian oil millionaire. He learns that by tribal custom, he could instantly be the heir to riches beyond his wildest dreams. Having nothing to lose, and everything to gain, he decides to seek his fortune deep in the slums and jungles of modern-day Nigeria, where he becomes entangled in a desperate and dangerous web of tribal politics, voodoo, and post-colonial greed. His search for inheritance leads him to the oppressed village of oil-rich Azuala, where his very life may be the price he must pay to find himself, the true meaning of his heritage, and the terrible secret of ... THE LEGACY